Fonts and colors greatly impact your logo design and influence your customers too. The correct font and color combination either make it look appealing or unattractive. Different colors and fonts are used for different businesses depending on what they are dealing in. A travel agency will have stylish fonts with cool color combinations that will look relaxing and influence your customer’s psyche. Whereas, drug logos use a traditional font with black and white colors, or any other color that adds a classic look to your business name.